Why more ads will not solve every Amazon problem
Content, buyability, product range and availability need to align. This is how we look at the entire Amazon business.
Explore further Why more ads will not solve every Amazon problemInsights from practice
Insights from our work in Amazon, B2B commerce and integrated trade processes. Not a collection of generic tips, but specific questions, relevant foundations and projects you can understand.
From need to solution
Content, buyability, product range and availability need to align. This is how we look at the entire Amazon business.
Explore further Why more ads will not solve every Amazon problemPricing, approvals, ERP integration and internal adoption determine whether customers actually use the new ordering channel.
Explore further Why a B2B shop is more than a digital catalogueData ownership, business rules, exceptions and responses are all part of integration.
Explore further Why an API alone does not create a reliable processStructure and clear information serve different purposes – and need to be developed together.
Explore further How product data works for people and systemsManufacturers and partners connect not just a product range, but data and fulfilment too.
Explore further When dropshipping makes sense in established tradeThe business advantage must justify the cost of development and operation.
Explore further When a bespoke application is worthwhile