B2B dropshipping · Dealer integration · CYNCRO
More of the range in the market. Without more dealer stock.
A manufacturer and distributor in the marine and camping/caravan sector had a broad product range. Higher-priced products in particular were rarely listed by dealers. We developed a dropshipping model that removes technical barriers and makes a wider range available for sale.
An individual client project. Results are not a forecast for other engagements. Preview: figures, definitions and publication require final approval.
01 / Starting point
Products were available. But barely visible through dealers.
Dealers avoided holding large amounts of stock and listed some parts of the extensive portfolio only partially or not at all. This limited market presence, even though the manufacturer had the products and the ability to supply them. A product data export alone would not have solved the downstream order process.
02 / Model
Systematically lower the barrier to a broader range.
Selected dealers were connected to the manufacturer’s B2B shop. They can offer products without having to hold large quantities themselves. To make this possible, data, availability, order processing and shipping were developed as one connected process.
03 / Implementation
Automation across company boundaries.
- 01
Initial product import
The required product data is made available in dealer systems.
- 02
Synchronise availability
Up-to-date information helps dealers offer the additional range reliably.
- 03
Exchange complete order data
Orders and dependent statuses are processed automatically through to order completion.
- 04
Return shipping information
Shipping and tracking data flows back to the dealer and into their customer process.
- 05
Support dealers as they get started
Suitable connectors were developed according to each system and its technical capabilities, alongside onboarding support. CYNCRO coordinates the data flows.
04 / Impact
More visibility and additional sales without a parallel administrative workload.
Dealers list more products without having to hold high stock levels themselves. The added market presence increases sales and strengthens relationships between the manufacturer and its trading partners. Lower processing effort makes the model more attractive to both sides. No unverified percentage figures are published for this case.