Amazon vendor management · International brand manufacturer
The products were established and the brands were strong, yet Amazon sales remained well below their potential. CynCode developed strategy, content, advertising, brand presence, operational processes and technical integration as one connected system.
An individual client project. Results are not a forecast for other engagements. Preview: figures, definitions and publication require final approval.
01 / Starting point
The manufacturer worked with Amazon through Vendor Central. Titles, bullet points and descriptions failed to communicate the benefits convincingly; important keywords were missing. A+ content was incomplete, and Brand Stores and Brand Stories had not been developed consistently. Inefficient ads, unsuitable categories and availability problems compounded one another.
02 / Audit & priorities
In the audit, we looked at products from their buyers’ perspective and examined the catalogue, content, advertising and operational data. Hero products were prioritised by potential. This led to an Amazon strategy with a clear sequence of actions rather than disconnected individual measures.
03 / Implementation
Titles, bullet points, descriptions, A+ content, Brand Stories and Brand Stores were developed consistently and in line with the brand’s identity and design guidelines. Key buying arguments and search terms were given the right prominence.
Campaigns, deals and product priorities were coordinated. The range was developed further from the hero products outward.
International expansion began in markets including France, Spain and Italy, before extending to other European marketplaces.
Brand Registry assignments were cleaned up. CYNCRO supported automated availability processes and more reliable operational collaboration.
04 / Impact
Revenue from the manufacturer’s perspective increased by more than 300% over three years, reaching well into seven figures. The return rate remained consistently below 2%; advertising campaigns regularly achieved a ROAS above 8, and sometimes above 11. The project’s reported overall ROI is 12, including advertising, Amazon and agency costs. This project metric is not the same as advertising ROAS alone.
Our commitment
Growing demand temporarily led to availability bottlenecks. Forecasting, supply capacity and coordinated action therefore remain central to ongoing development. More demand only helps if it can be fulfilled.