Serial numbers & dealers
Sold serial numbers are imported with the corresponding dealer assignment.
Bespoke software · Product registration · Dealer management
Serial number, dealer and end customer in one digital process.
Warranty handling for outboard engines was largely manual. Product, dealer and end-customer information had to be brought together laboriously whenever service was required. An integrated registration process connects this information.
TOOLS / INTEGRATED↗
Your process. Clearly mapped.
01Capture dataCUSTOMER
02Check rulesSYSTEM
03Grant approvalPERSON
04Continue the processAUTOMATIC
Clear ownership. No duplicate data entry.
People & systemsDesigned together. ↗
An individual client project. Results are not a forecast for other engagements. Preview: figures, definitions and publication require final approval.
01 / Starting point
Valuable data existed – but it was not connected.
Sales records for serial numbers identified which dealer had purchased an engine. The subsequent end customer, however, was not reliably linked to the product. Warranty and service cases required information to be researched and coordinated.
02 / Idea
Better service also creates a better data foundation.
End customers register their engine on the importer’s website. The model developed in this project links registration with an extension of the warranty from two to five years, subject to the applicable terms. Serial number, product, dealer and end customer are brought together in a structured record.
03 / Implementation
An integrated workflow rather than separate forms.
Customer registration
End customers enter the required information themselves on the website.
Structured relationships
Product, serial number, dealer and customer are linked together.
Service & recalls
The data supports RMA, warranty handling and targeted communication about relevant product matters – with the dealer involved.
04 / Impact
Include dealers, rather than bypass them.
Dealers receive better service support, end customers gain a tangible benefit from registration, and the importer gains a more reliable data foundation. Manual research is reduced, warranty and RMA processes are supported, and relationships with customers and dealers are strengthened.