Prices & product ranges
Complex pricing and discount structures, customer-specific product ranges and permissions were fully taken into account.
B2B commerce · Shopware · ERP integration · CYNCRO
From email, phone and fax to 90% digital B2B orders.
Sales were working, but every order created substantial manual work. The actual customer, pricing and approval processes formed the basis of an integrated B2B shop that offers business customers better service and measurably reduces the sales team’s administrative workload.
B2B / END TO END↗
Ordering. Without detours.
01Customer registersSELF-SERVICE
02Sales reviews & approvesAPPROVAL
03Customer ordersB2B SHOP
04Order goes to ERPINTEGRATED
Clear ownership. No duplicate data entry.
People & systemsDesigned together. ↗
90%of B2B orders placed through the shop
≈ 80%less effort and fewer errors
≈ 1 yearjust over a year to recover the investment
An individual client project. Results are not a forecast for other engagements. Preview: figures, definitions and publication require final approval.
01 / Starting point
Successful sales, but too many manual handovers.
Customers ordered by email, phone and sometimes fax. The sales team entered order lines, checked customer details and trading terms, and transferred orders into the ERP. Every additional order required more time. Meanwhile, individual prices, discounts, product ranges and permissions could not be represented in a simple public shop using standard functionality.
02 / Audit & target state
Redesign the workflow, rather than digitise the paperwork.
We analysed customer needs, internal tasks and existing data. The B2B shop needed to offer dealers a genuine advantage while reducing the team’s workload. The ERP remained the system of record for the relevant operational data and approvals. Most employees did not have to learn an additional system for their daily work.
03 / Implementation
A closed shop with genuine B2B logic.
Onboarding & approvals
Customers enter their own information. The sales team reviews it and decides on customer groups, trading terms, purchasing access and pre-orders.
ERP & CYNCRO
Customer data, operational product data, approvals and orders were connected end to end. CYNCRO coordinates the required data flows.
Rollout & adoption
The transition was actively supported with incentives and clear rules for digital ordering. Actual adoption was part of the measure of success.
04 / Impact
Less administration, fewer errors and more capacity.
Around 90% of B2B orders are placed through the shop. Staff effort and errors in sales administration were reduced by approximately 80%. The released capacity can be used for productive customer work. Savings in personnel costs paid back the investment after just over a year.
Our commitment
A B2B shop is not an end in itself.
It is a digital sales process that must work better for customers and the business. Ongoing development opens up additional services and productivity gains on the same integrated foundation.