Shopware
A flexible commerce foundation with rules, B2B components and bespoke plugins.
Explore further ShopwareB2B ecommerce for manufacturers, wholesalers and distributors
B2B commerce that serves customers better and frees up your team.
We do not simply build an online shop. We digitise your actual B2B sales process – from customer registration and approvals to individual pricing, product ranges and integrated ordering. Easy for your customers to use. Less work for your team.
B2B / END TO END↗
Ordering. Without detours.
01Customer registersSELF-SERVICE
02Sales reviews & approvesAPPROVAL
03Customer ordersB2B SHOP
04Order goes to ERPINTEGRATED
Clear ownership. No duplicate data entry.
People & systemsDesigned together. ↗
From need to solution
Orders get through. But they create too much work.
01Email, phone and fax
Employees re-enter information you already have and manually transfer order lines into the ERP.
02Individual pricing & product ranges
Trading terms, sales permissions and customer groups make a simple standard shop insufficient.
03Slow onboarding
Master data, supporting documents and approvals are scattered across forms, emails and several employees.
04Systems run side by side
The ERP, shop and PIM hold different versions of data, creating duplicate maintenance.
05Sales teams are stuck doing admin
Status enquiries, repeat orders and document requests tie up skilled employees.
06Growth creates more administration
More customers and orders increase effort and errors almost proportionally.
Our commitment
More than taking orders online. A better B2B process from end to end.
We consider the journey from prospect to booked order: registration, checks, product ranges, pricing, permissions, quotations, pre-orders, repeat orders, ERP data and status updates.
Your shop should not become another system alongside your business. It should become part of your business process.
From need to solution
As simple as possible for customers. As integrated as necessary behind the scenes.
01Digital customer onboarding
Business customers enter their own master data and supporting documents; checks and approvals follow a structured process.
02Individual pricing & product ranges
Price groups, discounts, sales permissions and customer-specific visibility are accurately reflected in the system.
03Roles & permissions
Multiple buyers, budgets, approvals and company structures can be managed with clear controls.
04Quick & repeat ordering
Product numbers, CSV files, order histories and lists speed up recurring purchasing.
05Pre-orders & projects
Seasonal planning, project lists and special ordering workflows become part of the sales process.
06ERP integration
Product, customer, pricing, stock and order data is processed automatically between the systems of record.
Explore the solutionFrom need to solution
The platform follows the process.
Shopware provides a flexible foundation for many demanding B2B projects. Shopify or a bespoke application may be more appropriate in other situations. The deciding factors are the process, integration, commercial value and long-term maintainability.
Shopify
For suitable B2B models using a cloud-based store platform. Plans, catalogues, terms and required extensions are assessed against your requirements.
Explore further ShopifyBespoke software
Purpose-built applications and portals for business processes that standard platforms cannot support cost-effectively.
Explore further Bespoke softwareSystem integration
Connect the ERP, PIM, shop and partners so that data is maintained where it belongs operationally.
Explore further System integrationAn individual client project
Around 80% less effort and fewer errors
A closed Shopware shop with ERP integration, individual pricing and product-range rules, digital customer onboarding and clear approvals replaced a historically manual ordering process.
~90%of B2B orders placed through the shop
~80%less effort and fewer errors
> 1 yearto recover the investment
1integrated process instead of duplicate maintenance
Results from this individual project. Not a forecast or promise for other engagements.
From need to solution
From initial analysis to ongoing development
Audit & business case
Customer needs, sales, order processing, data, systems and manual effort form the basis for a commercially sound decision.
Explore further Audit & business caseUX, design & content
We design navigation, search and product information around fast, repeat and often complex purchasing.
Migration & data quality
Product, variation, customer and pricing data is cleaned, structured and migrated in a controlled process.
Explore further Migration & data qualityPlugins & business tools
We integrate pre-orders, project lists, spare parts catalogues, registration and approvals directly into the commerce solution.
Explore further Plugins & business toolsRollout & adoption
The ERP remains the system of record where your team already uses it. We avoid duplicate maintenance, involve employees and support the rollout.
Operations & optimisation
After launch, we maintain and develop the platform, processes and features. We prioritise new requirements by their value.
Our approach
From established processes to scalable B2B commerce
- 01
Define objectives
Make effort, errors, service, revenue and scalability measurable.
- 02
Analyse customers and processes
Examine workflows from the perspectives of customers, sales, administration and IT.
- 03
Target process & business case
Prioritise features and weigh up benefits, costs and risks.
- 04
Platform & integration
Combine standard functionality, bespoke development and existing systems effectively.
- 05
Establish adoption
Use communication, incentives and clear rules to bring customers and employees into the digital process.
Another example in practice
From an exploded diagram straight to the B2B basket.
A spare parts catalogue becomes truly useful when dealers can reliably identify the right part and then order it. We connected complex catalogues with Shopware, individual pricing and Business Central. Project lists and aligned access permissions complete the process.
Good to know
Questions about B2B commerce
Which businesses benefit from a B2B shop?
Manufacturers and wholesalers with recurring orders, individual trading terms, large product ranges or substantial manual work are particularly well suited. Whether the investment makes commercial sense should be assessed beforehand.
Can pricing and customer data from the ERP be used?
Yes. The ERP often remains the system of record. The shop receives the required data automatically and sends new customers, orders and status updates back.
Does CynCode develop bespoke B2B features?
Yes. Examples include customer registration, approvals, pre-orders, project lists, spare parts catalogues, special pricing rules and role models.
Connected where it counts