Orders are re-entered by hand
Store orders are checked, copied and corrected again. We identify which steps can be automated and which require a business decision.
ERP–store integration for manufacturers, wholesalers and brands
Your ERP and online store. One connected process.
Orders arrive online, but the work behind them is still manual? We connect your ERP with Shopware, Shopify and the systems involved. Customers, products, pricing, stock and orders follow clearly defined data flows. Your team keeps working in the systems it knows, rather than maintaining the same information twice.
ERP / COMMERCE↗
Connected.Through to the order.
01Products & prices
02Customers & terms
03Stock & orders
04Shipping & responses
Clear ownership. Reliable responses.
Schematic overviewCynCode ↗
From need to solution
Where people are still acting as the interface.
Pricing and stock do not match
Your ERP holds the agreed terms, but the store shows something else. We define the authoritative data source, when values apply and how changes reach the right place.
Customer records are maintained twice
Registration, customer creation and approval run separately. We connect them without creating an uncontrolled second set of customer records.
An existing connector is not enough
Split shipments, multiple warehouses or special pricing rules exceed the standard setup. We review the existing connectors and add the business logic that is genuinely missing.
From need to solution
Not everything in both directions. Everything with clear ownership.
The direction of each data flow and its authoritative system are defined separately. A blanket two-way sync is no substitute for clear rules.
Products & variants
Map product numbers, EANs, variants, units and operational attributes. Marketing content can remain in the PIM or store where that makes business sense.
Pricing & terms
Transfer customer groups, individual prices, discounts, volume pricing and validity periods correctly, or retrieve them from the authoritative system when required.
Customers & approvals
Connect new registrations, existing customer numbers, addresses, permissions and approval statuses in one agreed workflow.
Stock & availability
Distinguish warehouses, reservations, safety stock and available quantities. Update frequency and error handling must support the delivery promises you make.
Orders & changes
Transfer orders with unambiguous identifiers. Changes, cancellations and queries receive defined statuses rather than silently falling out of sync.
Shipping & responses
Return shipping statuses, partial deliveries and tracking. Documents and other information can be included where required and available from the systems.
Our commitment
Keep your ERP in charge where it already works.
Most employees should not need to learn another system to carry out familiar tasks. We keep proven operational workflows in the ERP and add the store as a digital point of access for your customers.
Whether a direct interface, an existing connector or our CYNCRO middleware is appropriate depends on your systems, exceptions and plans for expansion. We do not introduce another platform where a lean connection can meet the need reliably.
The goal is not a successful transfer. It is an order that is processed correctly.
From our project work
Shopware and Business Central in a real ordering workflow.
For a B2B spare-parts business, we connected a Shopware store closely with Microsoft Dynamics 365 Business Central. Pricing, discounts, customer permissions and ordering processes work together, with operational data managed through the ERP.
The solution also includes linked spare-parts catalogues, order and project lists, and CYNCRO middleware. The result is less administration, lower handling costs per order and faster processing. This is an individual customer project; the scope and impact of a new integration are assessed separately.
Our approach
Turn an integration into a dependable workflow.
- 01
Review processes and access
We discuss systems, versions, available interfaces and existing service providers. Real orders and exceptions establish what needs to be transferred and decided.
- 02
Agree data contracts and responsibilities
Identifiers, field mappings, authoritative systems, timing and exceptions are documented. Your business team can review the rules before the integration goes live.
- 03
Test realistic scenarios
Standard orders, duplicates, shortages, cancellations and partial shipments are tested deliberately. Retries must not create duplicate orders, and errors must be visible and actionable.
- 04
Launch in a controlled way
We agree the cutover, ownership and monitoring. After launch, we review processing and responses and support the extensions agreed for the project.
From need to solution
The right starting point for your task.
Transfer existing data once
A system change needs a defined migration project with test runs and acceptance checks. We plan that separately from ongoing synchronisation.
Explore data migration Transfer existing data onceConnect additional systems and partners
PIM, WMS, suppliers, dealers or bespoke tools may be part of the process. We consider the wider integration landscape.
Explore integrations & data flows Connect additional systems and partnersGood to know
Questions about ERP–store integration.
Which ERP systems can you connect?
We work with the available APIs, exports and bespoke interfaces of the system concerned. Our project experience includes Business Central. Before committing to an integration, we review your ERP version, access options, capabilities and customisations.
Do we need to replace our ERP?
Not as a general rule. We aim to retain and integrate an ERP that is working well. Limitations in interfaces and data quality are identified upfront; replacement is not a blanket requirement.
Will synchronisation happen in real time?
The required frequency depends on the process and technical capabilities. Stock, prices and product copy do not necessarily need the same update cycle. We explicitly agree freshness, delay tolerances and behaviour during outages.
How are our existing service providers involved?
We coordinate with your ERP partner, store team and other contributors. Business rules, technical ownership and error handling are agreed together.
Can we start with a single data flow?
Yes. A defined first step, such as orders or stock, often makes sense. We assess the dependencies so that it can be extended later without unnecessary rework.
Connected where it counts