Strategy & objectives
Align Amazon’s role, objectives and relevant KPIs with the platform and sales context.
Amazon vendor agency for manufacturers and brands
Vendor management that goes beyond Vendor Central.
Your product range, demand, content, advertising, availability, catalogue quality and operational reliability jointly determine the development of your 1P business. We connect these areas and prioritise by potential and profitability.
AMAZON / CONNECTED↗
MANAGED TOGETHERYour business.Not just isolated actions.
ContentAdvertisingProduct rangeAvailabilityUnderstand→Connect→Impact
Our commitment
Amazon places the orders. You still need to develop the business.
The operational relationship resembles traditional wholesale. Demand, however, is generated on the digital shelf. Visibility, product understanding, advertising, availability and supply capacity are directly connected.
Successful vendor management connects sell-in, sell-out and the processes in between.
From need to solution
One responsibility. Every relevant driver.
Portfolio & hero products
Prioritise products by demand, differentiation, competition, supply capacity and commercial potential.
Content & brand presence
Develop titles, bullet points, images, A+ content, Stories and Stores from the buyer’s and product’s perspective.
Advertising & SEO
Manage campaigns and organic visibility alongside the product range and stock availability.
Operations & forecasting
Bring together orders, confirmations, availability and demand.
Data & automation
Integrate product and availability data and reduce manual transfers.
Explore further Data & automationAn individual client project
More sales are good. Profitable growth you can fulfil is better.
We combine revenue, unit sales, margins, advertising investment, returns, days in stock, order confirmation and management effort to inform decisions.
+300%revenue growth over three years
12overall ROI
< 2%return rate
> 8regular ROAS
Results from this individual project. Not a forecast or promise for other engagements.
Seeing the connections
More sales are good. Profitable growth you can fulfil is better.
Vendor performance cannot be assessed using a single metric. Revenue and unit sales, margins, advertising, returns, days in stock, order confirmation and internal effort need to work together. We prioritise actions according to their expected commercial contribution.
The aim is not a collection of reports. It is an answer to the question: what should we do next – and why?
Good to know
Questions about vendor management
Can you take over all Vendor Central management?
Yes. Scope and responsibilities are agreed to fit your organisation, account and in-house capabilities.
Do you handle content and advertising?
Yes. Connecting them with your product range, organic visibility and availability is central to our approach.
Can availability data be automated?
Yes. We analyse ERP, stock and Amazon processes and develop a suitable integration. CYNCRO can be used for more complex workflows.
Connected where it counts