Build a substantial D2C channel
Your brand needs to sell directly, with a product experience that explains real benefits and differences. We connect store planning, design and content with what happens after the purchase.
Shopify agency for manufacturers, brands and established retailers
Shopify for your sales operation. Not just your next store.
As a Shopify agency, we connect the experience your customers see with the processes your business needs behind it. We plan, design and develop B2B and D2C stores with clear product information, appropriate buying journeys and well-designed system integrations. Whether you need a new sales channel, a relaunch or targeted improvements, commercial value comes first.
SHOPIFY / COMMERCE↗
Easy to buy.Ready to deliver.
01Understand buyers
02Build the store
03Connect the ERP
04Improve what matters
Experience and operations, connected.
Schematic overviewCynCode ↗
From need to solution
What should Shopify improve for you?
Bring B2B sales online
Business buyers need different ranges, terms and ordering processes from consumers. We assess what the appropriate Shopify plan can deliver and where an extension makes sense.
Explore B2B commerce Bring B2B sales onlineImprove an established store
Apps, manual maintenance and workarounds are slowing your team down? We review the current setup and make targeted improvements. Starting again is not automatically the right answer.
Connect your store and ERP
Products, prices, stock and orders should flow without duplicate work. We clarify data ownership and design the integration around the business process.
Explore ERP–store integration Connect your store and ERPOur commitment
First, we understand your buyers. Then we build the store.
Why do people buy your products? What information are they missing? What does a trade buyer need? We learn about your range and how it is actually used, including trying products ourselves whenever possible.
That understanding shapes the information architecture, product presentation and functionality. At the same time, we involve sales, data management and order processing. The result is more than an attractive interface: it is a useful part of your business.
Customer experience and integration belong in the same plan.
From need to solution
From Shopify consultancy to ongoing development.
Planning, design & UX
Audiences, product structure, navigation, product pages and buying journeys developed from one coherent concept. Your existing brand identity is translated clearly and consistently into the store.
Theme & store development
An appropriate theme provides the foundation for focused changes and bespoke functions. We consider usability, mobile browsing and a codebase that can evolve.
B2B & Shopify Plus
Company ordering processes, catalogues and terms designed around your business model. We assess plans, features and required apps before a decision is made, not halfway through delivery.
ERP integration & bespoke apps
Connect customers, products, prices, stock, orders and shipping statuses. Apps and bespoke extensions close specific gaps; they do not replace a clearly defined process.
Connect your ERP and store ERP integration & bespoke appsData migration & product quality
Transfer products, variants, metafields, customers and content in a controlled way. We check mappings and data quality rather than copying legacy problems into Shopify.
Plan your migration Data migration & product qualityContent, SEO & optimisation
Develop purchase-relevant content and a clear site structure. After launch, we review usage, maintenance effort and results to prioritise worthwhile improvements.
Features and commercial fit
Shopify Plus is a decision. Not an automatic requirement.
B2B capabilities and extension options vary by Shopify plan. We assess your pricing, catalogue, approval and checkout requirements alongside ongoing subscription and app costs. Complex customer-specific rules deserve particularly careful evaluation.
Where standard functionality meets the need, we use it. Where an extension makes commercial sense, we develop and integrate it. Where another platform is a better fit, we say so. We do not recommend a platform simply because we know how to implement it.
Our approach
A clear objective. A practical route to delivery.
- 01
Understand the starting point
We discuss your business model, buyers, existing store and systems. A clearly defined project can start directly; an audit is agreed only where further analysis is needed.
- 02
Assess the solution and effort
Together, we prioritise the store concept, data flows, plan and extensions. You can see what is necessary for launch and what can sensibly follow later.
- 03
Build and test real workflows
Design, content, data and integrations are developed together. Customer journeys and order processes are tested with your team before the store goes live.
- 04
Launch and improve deliberately
We support handover and the first real orders. Further development focuses on needs demonstrated by actual usage and the business.
Personal collaboration across locations
A Shopify agency in Hamburg. A partner wherever you work.
Our home is Hamburg and Tostedt; our clients are based across Germany and abroad. We work in German and English, with direct access to specialists and in-person meetings at your premises. We are happy to travel for interesting projects.
Good to know
Questions about your Shopify project.
Who is CynCode the right Shopify partner for?
Manufacturers, brands, wholesalers and established retailers with B2B or D2C ambitions. We are particularly well suited to projects that connect store development, product presentation, data and operational processes. We do not sell ready-made start-up store or dropshipping packages.
Can you take over an existing Shopify store?
Yes. We review the store, data, extensions and integrations. What works stays in place. Changes are prioritised on their merits rather than bundled into an automatic relaunch.
Do we need Shopify Plus for B2B?
Not necessarily. The appropriate plan depends on your requirements. We assess catalogue assignment, customer-specific terms, approvals and checkout extensions against the current feature set.
Can our existing service providers stay involved?
Yes. We work with your team, ERP partner and other agencies, agreeing clear responsibilities and handovers. You do not need to replace trusted partners to work with us.
What does implementation cost?
Effort depends on planning, design, data quality, integration and bespoke functionality. The first conversation establishes scope and prerequisites. We then provide an appropriate estimate or a proposal for a clearly defined analysis.
Connected where it counts